The final maybe most important phase of an artivist project is the campaign.
Indeed, our Artivist project made naturally sense for the core participants who were building up the campaign, but in order to achieve a real impact we had to reach external audiences also. Our artivist campaign had to make sense to those who have not participated in its creation.
Per essence, Artivism uses the seductive form of art to express or denounce a political idea and those final products (poster, photo exhibition, public art, demonstration, theatre piece, etc) require an audience to exist; to have an impact. During our local artivist project we have realised that each of our projects had its own subject matter, and its own public – very specific to the site and social environment we were intervening in.
In Budapest we worked with chalk drawings in public space to incite citizens to participate in the parliamentary elections in April 2018. We organised an exhibition “I fail therefore I am” a photo exhibition in public space
In Paris we have presented the short film, journal, posters, post cards that migrant residents of a housing project created in different events and festivals organised on the site.
In Madrid students of UCM and their collaborators presented the collaborative film they have created about abandoned villages.
In Nottingham we proposed an interactive workshop event for young people to create thematic animation videos.
In the following you can read about a selection of activities that can inspire your own artivist campaigns. Do remember however, that there is no golden rule: the good campaign is the one that corresponds to your specific subject and the public that holds the key to make the changes you desire.
In our project the campaign process of disseminating the Artivist messages to an external audience brought many positive aspects. Participants gained recognition of their work, their ideas spread and touched, inspired others. If this step requires to evaluate some risks, it remains a beautiful and meaningful process that will bring back the role of social actor to art.
Please have a look at the website dedicated to “workshops for youth – artivist campaign” to have an overall idea of what we did. Download the activity sheets to explore how the activities were carried out.
You can read about our concerns and reflections on how to deliver a powerful and ethical campaign in the following section also dedicated to “reflections”.
TO READ Artivist campaign in spain