THE PIECE OF ART
Title : Corporate flag | Artist : Adbusters (Shi-Zhe Yung) | Date : 2000 | Location : United States | Medium : printing on a fabric
THE ARTIST COLLECTIVE
Adbusters is a network of activists, writers and artists founded in 1989 in Canada. They are involved in numerous social and political causes, many of which are opposed to consumerism and capitalism. They promote a type of activism that is specific to our contemporary information age.
The piece of art appeared against the backdrop of modern capitalism, where everything seems to be good for selling and consumption. It should be noted that the political and economic background is part of the piece, as it is a criticism of modern capitalism.
EXPLANATION OF THE PIECE
At first glance, the piece looks like the flag of the United States. In fact, it is not the real one: the stars – normally representing the different Federation states – has been replaced by the logos of important American firms. The aim is to protest against what activists call the hegemony of firms and consumerism in the American policy. Since 2001, Adbusters has been suggesting to replace the real flag of the USA with the Corporate flag – that you can purchase on their website – during the Independence Day, which is a national bank holiday in the United States.