THE PIECE OF ART
title : Pimp my Carroca| artist : mundano | date : from 2012 on | Place : Sao Paolo, Rio de Janeiro, curitiba states in Brasil
THE ARTIST
The movement Pimp my carroça was initiated my a graffity artist Mundano, who believes that the catadores are working for the whole society and they are heroes without recognition. For now other artists, companies and volunteers joined the movement.
BACKGROUND
In Brazil and in other Latin-American countries waste is creating huge problems. The catadores (waste collectors) are people who are living in a marginalized position, earning very little money from the waste they collect on the streets, surrounded by the prejudices of the rest of the
EXPLANATION OF THE PIECE
The aim is to give voice and visibility to these people, support their self esteem and raise recognition among the maiority society about their work in recycling and environmental protection. After painting more than 200 cars Mundano launched a fundraising campaign to provide tools and renovation for the waste collectors’ cars, involving 800 volunteers and graffity artists. In Brasil the movements focuses on Sao Paolo, Rio de Janeiro and Curitiba, but Mundano calls attention to all the people living and working in similar conditions all around the world, to valorize them and the effort they do for the society.
LINKS
http://pimpmycarroca.com
https://www.ted.com/talks/mundano_pimp_my_trash_cart
